Here's How to Write Hotel Reviews: A-Step-By-Step Guide

The first thing you should do when writing a hotel review is prepare your mentality. Paint a clear picture of how you plan to write the review and the things you plan on including.

Hotel reviews are mostly of two types, positive and negative, so you should decide beforehand what type you plan on writing and convincing reasons to support your claims. It is common to have bad experiences at hotels, but you should see the review as an opportunity to provide construction feedback rather than criticism.

As for the reviews you aim to write about those hotels where you had a good experience and wonderful stay, write about specific details that others might find helpful. Always keep in mind the hotel reviews are not just for the staff working there but for future customers and guests as well. So, keeping that in mind, provide relevant information in your reviews to help people out in the future.

You can write reviews for hotels on different platforms on the internet. Some hotels have sections to write reviews on their websites while others take reviews on third-party websites like TripAdvisor, Booking.com, and even Google.

However, choosing the perfect platform for maximum reach is crucial when writing a review for a hotel you recently stayed at. Try to find a platform or a website with a high volume of users and write your reviews there, or if you are starting as a travel blogger, you can set up a review section on your website as well.

Leaving a review on the Google profile of the business, or booking.com and TripAdvisor will gain attention from many people and they will find your writing helpful when picking out their accommodation.

When you have decided on the type of review you wish to leave and the platform for the review, the writing part begins. Before starting to write your review, you want to make it seem legit and personal so start by introducing yourself and the purpose of your visit to the hotel.

The introduction part does not necessarily have to contain your name or other personal information but it should be relatable and sound personal. Similarly, the purpose of your visit could be anything from vacation to business trips, this allows the reader to know exactly what kind of guests the hotel receives and their experience.

For instance, the hotels serving business clients might not have amenities suitable for people going on vacation and vice-versa. So, the writer needs to include the visit purpose to make the review as personal and fair as possible.

Hotels offer multiple types of rooms to their clients and each tier or type of room comes with unique amenities and features. So, including the type of accommodation in the review helps the reader to know exactly what to expect from the particular type of room.

Explaining the room precisely in detail including the furniture setup, the coziness, the bathroom, and other perks help others visualize the condition and make necessary preparations in the future when they opt for the same type of room.

Moreover, painting a clear picture of the type of room can also be very helpful in understanding the perks that come with it. Furthermore, it is particularly helpful for trendy holiday destination hotels where people often travel because of particular rooms and amenities.

Including details is one of the most important things while writing a review, not just for hotels, but for restaurants or other services. Details in your review help it stand out and people perceive reviews with specific details as more genuine and trusted as opposed to those that lack.

Moreover, it is even more essential if you are trying to write a negative review for a property you had a bad experience. It will not just draw the attention of the hotel management but also it will let them know the specific areas where they could work more to uplift the overall customer experience.

Including details along with evidence will also keep you out of lawsuits if the hotel decides to pursue one for your negative review.

Everyone takes pictures of them staying at a lavish hotel or taking a swim in their infinity pool but make sure you take pictures of the property as well on your next visit. You can use those pictures when writing a review of the hotel later.

Now, when the time comes to write a review you can use the images taken during your previous stay at a particular hotel. Including pictures in your review will help future customers take a glance at the property and the review will also sound and feel more authentic.

Although there are no general rules against posting pictures with you on them, it is generally not advised as these pictures become public on the internet. If you had a really good stay at a property, try to take cinematic shots to highlight the things you found beautiful. The same goes for bad experiences, try taking pictures to capture things you found bad from multiple angles.

While most people generally write about the interior and rooms of the hotel, it is equally essential to include the exterior and location of the hotel. This will help your review stand out by providing additional information.

Moreover, the location does not necessarily mean the address of the hotel, it also includes the neighborhood of the establishment and the overall feel and atmosphere of the surrounding area. The nearby locations and landmarks can also be included while writing about the location.

Furthermore, most people write about the interior of the hotels in their review but the exterior is also equally important. Try writing about the courtyards or gardens if the hotel has any or include the pool area or open-air restaurants if offered by the establishment.

Services and amenities make hotels stand out from similar establishments, so you would not want to leave them out in your review. Writing about the services and amenities will help future customers to make a mindset of what to expect during their visit.

You can write about the services such as laundry service, room service, housekeeping service, and much more. Include services that stand out such as babysitting services, local transport, and similar others. However, try to get personal and write about your feelings about the services and how you find them instead of just writing these services are available.

Moreover, you can include the list of amenities you got when staying in the hotel. Reviews can also include incidents related to amenities and services as well.

Writing a review is not just about how the hotel is but it is more about what you felt as a guest staying in that hotel. So, try to paint a bigger picture than just writing a long and detailed appreciation or complaint letter in the review section.

To paint a bigger picture of the situation, be yourself while writing and imagine it as you explain how you felt at the hotel and not what the hotel was about. Some small mishaps like no toiletries in the bathroom beforehand or small laundry mix-ups which got fixed fairly quickly can be dropped in reviews if you had a great overall experience.

Similarly, if you had a nightmare at the hotel but still found some staff doing their best to make your experience better, try including their contributions with their names to thank them properly. So, writing review is all about explaining your experience than the hotel.

The last step of writing a review is often the most important one. Once you complete writing your review it's time to check for grammatical errors, tone, and overall structure of the writing to make it more professional and helpful.

Using different tools to help you with grammatical errors can be life-saving, some AI-integrated tools can also help you identify and change the tone of the language you have just written. Furthermore, arranging the review in a linear flow to help readers understand without having to struggle is also an essential part of review writing.

Try reading everything once and make sure it sits well with the mentality you've prepared before starting to write. Once you are happy with everything and there are no grammatical mistakes or tone problems, you are ready to post it online and help thousands of other people.